So, Nielson and his team got to work trying to improve the home-weightlifting experience. “And with only a few weights, you can’t keep challenging yourself to improve.” “Changing out your weights takes time and interrupts your workout,” Nielson says. This usually involves a metal bar that comes with a few different-size weights that the user clamps on. But when buying weights for use at home, Nielson says that most people save money and space by buying adjustable weights.
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When it comes to the dumbbells on the market, however, iFit product manager Ron Nielson felt there was a lot to be desired.Īt gyms, there are often full racks of weights in a spectrum of sizes, allowing people to quickly switch weights during workouts and continually challenge themselves. Between March and October 2020, the market for home-fitness gear doubled to $2.3 billion, as consumers invested in treadmills, exercise bicycles, and weights. When the pandemic hit the United States, gyms shuttered and Americans bought exercise equipment to keep up their workouts at home. The weights are available for purchase on Amazon starting today. Users can use the weights for their own lifting routines, or follow along with weight-training programs offered by iFit, NordicTrack’s parent company, which offers online workout videos.Īt $429, the weights are priced similarly to other adjustable dumbbells on the market, and are more compact than some bulkier competitors. They’re the first-ever adjustable dumbbells that operate with voice commands.
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Today, NordicTrack launches iSelect, a set of weights that can be adjusted in 5-pound increments, from 5 to 50 pounds, with the twist of a knob or an Alexa command.